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Knowledge Category

Streaming & Distribution Strategy

Choosing the right distributor, release cadence, Spotify algorithm mechanics, pre-saves, playlist pitching, and what actually moves the numbers in 2025.

3 articles in this category

How the Spotify Algorithm Actually Works — And How to Work With It

Every artist has heard that Spotify has an algorithm and that getting it on your side is important. Most of what’s said about it is either oversimplified or wrong. Here’s what’s actually known about how Spotify’s recommendation system works and what you can realistically do to influence it.

Spotifyalgorithmstreaming

Choosing the Right Music Distributor: A Framework for 2025

DistroKid, TuneCore, CD Baby, Amuse, Awal, United Masters, Symphonic — the distributor landscape is crowded and the pricing models, royalty structures, and service levels vary significantly. Choosing the wrong one costs you money, control, or both. Here’s how to make the decision intelligently.

distributionDistroKidTuneCore

Release Cadence Strategy: How Often to Release and Why It Matters More Than You Think

How frequently should you release music? Every month? Every quarter? Save everything for the album? The answer is more nuanced than the ‘release constantly’ advice that’s everywhere — and getting it wrong wastes significant creative and financial capital.

release strategycadencesingles

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